Benefits
Webcasting can effectively enhance the traditional methods of communicating with your target market or audiences. It provides a return on investment through its many advantages:
- Extends event to a wider and larger audience
- Saves travel time and costs
- Attracts publicity
- Portrays a high-tech image of the company
- Less expensive than satellite broadcasting
- Provides sponsorship and fee generation possibilities
- Delivered directly to the audience member's computer
How it works:
A live video Webcast requires a live video production switch of the program. The output program gets encoded and then transmitted as a video stream to a media server. The media server handles the stream as the client's web page is linked to the stream. The client's audience gets connected to the webpage and view the video in a streaming media player.
